Frisco, Texas

Three men are seated on stage in bright pink chairs, participating in a discussion at the Laundry CEO Forum. The stage has a backdrop resembling a cozy, rustic living room with a brick fireplace, wood logs, and decorative items. There is a large, gold, textured coffee table in front of them, and a sign in front of the stage reads 'Laundry CEO Forum'.

A Gathering for Industry Trailblazers

The Laundry CEO Forum isn’t your average crowded trade show. It’s a carefully curated environment designed for forward-thinking laundry business owners and operators — many of whom run multiple locations and shape the future of the industry.

With over 200 top laundry leaders in attendance, the Forum focuses on authentic conversations, practical strategies, and high-impact connections that drive real results.

Our Role: Complete Event Marketing & Engagement Strategy

At Eventfreq, we managed and executed the comprehensive marketing and engagement strategy for the Laundry CEO Forum — turning it from an idea into a sold-out, industry-defining event.

Our work included:

  • Email Marketing & Campaign Strategy: Crafted and ran targeted email campaigns to build anticipation, drive ticket sales, and keep the community engaged.

  • Social Media Launch & Management: Created and managed all social channels from the ground up, building a strong online presence and fostering ongoing community conversation.

  • Media Outreach & PR: Connected the Forum with key industry media outlets and secured high-value coverage to expand reach and credibility.

  • Custom Direct Mail Campaigns: Developed and delivered creative, personalized mailers to laundromat owners nationwide, standing out in a crowded digital world.

  • Advertising & Lead Generation: Executed targeted retargeting and lead-gen ad campaigns to attract high-quality attendees and maintain top-of-mind awareness.

  • Onsite UGC & Social Media Coverage: Designed and coordinated real-time onsite content collection (user-generated content, behind-the-scenes moments, attendee stories), capturing the authentic energy of the event and amplifying it live on social channels.

  • Media Team Management: Oversaw media crews and content teams onsite to ensure cohesive storytelling and seamless brand representation throughout the event.

Beyond the Event: Building an Ongoing Community

We don’t stop when the event is over. By extending the Forum’s impact through thought leadership, digital content, and year-round community engagement, we help laundry business owners stay connected and inspired long after they leave the conference.